Książka Customer Knowledge Management Soumit Sain

Customer Knowledge Management

Leveraging Soft Skills to Improve Customer Focus

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
208.32
Customer focus is the most important challenge of the future. Providing good customer service depend...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2014
strony
207
EAN
9783319050584
ISBN
3319050583
Enbook ID
02432672
Waga
492
Wymiary
159 x 243 x 18

Pełny opis

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.

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