Książka Customer-Driven Budgeting Floyd Talbot

Customer-Driven Budgeting

Prepare, Engage, Execute: The Small Business Guide for Growth

Autor: Floyd Talbot
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
86.95
This comprehensive budgeting book emphasizes that the customer drives the business organization and...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
275
EAN
9781606494295
ISBN
1606494295
Enbook ID
01238706
Waga
308
Wymiary
154 x 229 x 14

Pełny opis

This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-driven Budgeting offers a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. It emphasizes that the budget is the starting point and catalyst for gaining customers. The budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it.§The customer is the object of every effort and dollar and drives the business, its goals, practices, processes, and activities. The market-focused, customer-driven principle takes budgeting out of the Finance organization and pushes it into Production, Shipping and Receiving, Purchasing, Inventory Management, IT, and outside the doors to vendors, bankers, investors, and others business partners. This book explains the treatment of these constituents in the budget. This book is one that can be used immediately in business budgeting. Its modular format permits the reader to start at the beginning of the budget process and work through it entirely or select a budget area most challenging to the business and work from there to other areas of priority. Given that this book covers the entire budget process, the author recommends following the format as presented to coalesce around the budget team.

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