Crowd-based Intelligence in New Product Development and Knowledge Sharing

Autor: Andreas Heusler, Martin Spann

Język:

Oprawa: Miękka

Wydawca: Books on Demand

Dostępność: Dostępna u dostawcy

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For a long time, any form of crowd was negatively associated with an anonymous, uncontrollable and u...

Informacje o książce

Autor

Andreas Heusler, Martin Spann

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

142

EAN

9783741228667

ISBN

3741228664

Enbook ID

14232258

Wydawca

Books on Demand

Waga

177

Wymiary

148 x 210 x 8

Pełny opis

For a long time, any form of crowd was negatively associated with an anonymous, uncontrollable and unpredictable mob. The advent of the digital era and the attendant transition towards a knowledge society have changed this perception. The term is now associated with a high level of social interaction, cooperation and diversity. However, a crowd of people does not act intelligently per se, nor does it produce intelligent results by default. Instead, a crowd-based intelligence requires an appropriate mechanism to generate smart and beneficial outcomes. This dissertation demonstrates how a crowd-based intelligence can be implemented and applied to various fields, in particular for new product development and knowledge sharing purposes. It provides an overview of several application areas and the accompanying design decisions to build a crowd intelligence platform. Beyond conceptual support and a theoretical discourse, this dissertation aims to analyze and share the empirical findings and practical implications that have been gathered in real-world applications of these platforms. Derived from several field studies, we identify five key factors for a successful implementation of a crowd-based intelligence.

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