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Creative 4Cast

Name: Creative 4Cast
Brand: LID Publishing
SKU: 9781907794278
Price: 65.84 PLN
Availability: InStock

A New Solution for the Future of Advertising

Autor: Emanuele Nenna

Język:

Oprawa: Twarda

Wydawca: LID Publishing

Dostępność: 50 % szansa

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65.84 zł

Advertising has always had a clear objective: to promote the sales of a product. The success of an a...

Informacje o książce

Autor

Emanuele Nenna

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2012

strony

160

EAN

9781907794278

ISBN

1907794271

Enbook ID

05028135

Wydawca

LID Publishing

Waga

227

Wymiary

138 x 216 x 20

Pełny opis

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

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Informacje o książce

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