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Książka Creating Powerful Brands Leslie de Chernatony

Creating Powerful Brands

Autor: Leslie de Chernatony
Język: Angielski
Oprawa: Twarda
Wydawca: Taylor & Francis Ltd
Dostępność: 50 % szansa
Przeszukamy cały świat
1 150.52 zł
This has long been the one book that students can rely on to get them thinking critically and strate...

Informacje o książce

Autor
Leslie de Chernatony
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2017
strony
510
EAN
9781138440906
ISBN
9781138440906
Enbook ID
17871025
Wydawca
Taylor & Francis Ltd
Waga
1480
Wymiary
241 x 198 x 38

Pełny opis

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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