Corporate Social Responsibility

Name: Corporate Social Responsibility
Brand: VDM Verlag
SKU: 9783639204230
Price: 216.86 PLN
Availability: InStock

Why Responsibility is a Mainstay for 21st Century Business

Autor: Setareh Korkchi

Język:

Oprawa: Miękka

Wydawca: VDM Verlag

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

216.86 zł

Globalization and recent corporate scandals put corporations in the limelight and customers trust on...

Informacje o książce

Autor

Setareh Korkchi

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

EAN

9783639204230

ISBN

3639204239

Enbook ID

06828408

Wydawca

VDM Verlag

Waga

145

Wymiary

152 x 229 x 6

Pełny opis

Globalization and recent corporate scandals put corporations in the limelight and customers trust on the frontline. Questionable employment practices, low wages, poor working conditions, human rights violations, and environmental catastrophes have become daily fare for TV viewers, newspaper readers, and radio listeners, pressuring corporations to improve their corporate social responsibility policies and practices, and leading to a newfound interest in corporate social responsibility and business ethics. A strong brand image and reputation have become one of the most valuable intangible assets, and critical for today s companies to maintain commercial success, competitiveness, and long-term sustainability. Moreover, an image of being socially and environmentally responsible can drive the business and give the company the upper hand over rivals, boost recruitment and harmonize employee relations and loyalty. Today s corporations have come to understand the importance of building up a well-functioning business with strong values and principles. Respect, honesty, and fair dealing are not just the best policies; they are the only feasible policies.

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Corporate Social Responsibility

Why Responsibility is a Mainstay for 21st Century Business

Informacje o książce

Pełny opis

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