Corporate Social Responsibility

Name: Corporate Social Responsibility
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642409745
Price: 211.52 PLN
Availability: InStock

Challenges, Opportunities and Strategies for 21st Century Leaders

Autor: Samuel O Idowu, John Okpara

Język:

Oprawa: Twarda

Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostępność: Dostępna u dostawcy

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In today's global business environment it is no longer acceptable that a corporation does well simpl...

Informacje o książce

Autor

Samuel O Idowu, John Okpara

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

296

EAN

9783642409745

ISBN

3642409741

Enbook ID

02108407

Wydawca

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Waga

6151

Wymiary

155 x 235 x 18

Pełny opis

In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.§This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21 st century leaders.§

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Corporate Social Responsibility

Challenges, Opportunities and Strategies for 21st Century Leaders

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