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Książka Content Strategy Rahel Anne Bailie

Content Strategy

Connecting the Dots Between Business, Brand, and Benefits

Autor: Rahel Anne Bailie, Noz Urbina
Język: Angielski
Oprawa: Miękka
Wydawca: XML Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
161.21 zł
If you've been asked to get funding for a content strategy initiative and need to build a compelling...

Informacje o książce

Autor
Rahel Anne Bailie, Noz Urbina
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
306
EAN
9781937434168
ISBN
1937434168
Enbook ID
12510133
Wydawca
XML Press
Waga
576
Wymiary
191 x 235 x 17

Pełny opis

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

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