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Consumption in China - How China's New Consumer Ideology is Shaping the Nation

Autor: LiAnne Yu

Język:

Oprawa: Twarda

Wydawca: Polity Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

272.88 zł

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the...

Informacje o książce

Autor

LiAnne Yu

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2014

strony

176

EAN

9780745669700

ISBN

0745669700

Enbook ID

04908994

Wydawca

Polity Press

Waga

530

Wymiary

165 x 238 x 18

Pełny opis

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world's fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China's consumers, and what challenges they face as more aspects of everyday life become commoditized.