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Consumption Behaviour and Social Responsibility

Name: Consumption Behaviour and Social Responsibility
Brand: Springer Verlag, Singapore
SKU: 9789811530043
Price: 599.12 PLN
Availability: InStock

A Consumer Research Approach

Autor: Karnika Gupta, Narendra Singh

Język:

Oprawa: Twarda

Wydawca: Springer Verlag, Singapore

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-13 dni

599.12 zł

This book investigates the concept of consumer social responsibility (CnSR) by considering the combi...

Informacje o książce

Autor

Karnika Gupta, Narendra Singh

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2020

strony

450

EAN

9789811530043

Enbook ID

25517598

Wydawca

Springer Verlag, Singapore

Waga

875

Wymiary

155 x 235 x 31

Pełny opis

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.