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Książka Consumer Mind Pepe Martinez

Consumer Mind

Autor: Pepe Martinez
Język: Angielski
Oprawa: Miękka
Wydawca: Kogan Page Ltd
Dostępność: 50 % szansa
Przeszukamy cały świat
178.25 zł
"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of c...

Informacje o książce

Autor
Pepe Martinez
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
200
EAN
9780749465704
ISBN
0749465700
Enbook ID
04473785
Wydawca
Kogan Page Ltd
Waga
314
Wymiary
159 x 233 x 11

Pełny opis

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. "The Consumer Mind" encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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