Książka Consumer Insight Prism on OTT Platforms Yagneshkumar Patni

Consumer Insight Prism on OTT Platforms

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
295.61
Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and en...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2026
strony
192
EAN
9786209599569
ISBN
6209599567
Enbook ID
51295202
Waga
266
Wymiary
152 x 229 x 11

Pełny opis

Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.

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