Książka Consumer Behaviour Wayne D. Hoyer

Consumer Behaviour

Język: Angielski
Oprawa: Miękka
Dostępność: 50 % szansa
Przeszukamy cały świat
453.94
The text explores new examples of consumer behaviour using case studies, advertisements and brands f...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2020
strony
472
EAN
9780170439978
ISBN
0170439976
Enbook ID
33091589
Waga
916
Wymiary
275 x 212 x 19

Pełny opis

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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