Consumer Behaviour Towards Dairy Products

Name: Consumer Behaviour Towards Dairy Products
Brand: LAP Lambert Academic Publishing
SKU: 9783659879562
Price: 329.04 PLN
Availability: InStock

Autor: Margani Soma Sekhara, Gugloth Sardar

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

329.04 zł

In India, Milk is produced by masses and therefore development in dairying would have direct impact...

Informacje o książce

Autor

Margani Soma Sekhara, Gugloth Sardar

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

312

EAN

9783659879562

Enbook ID

12628453

Wydawca

LAP Lambert Academic Publishing

Waga

481

Wymiary

150 x 220 x 19

Pełny opis

In India, Milk is produced by masses and therefore development in dairying would have direct impact on the lives of millions of the rural masses engaged in rearing milch animals. It is expected that dairying can bring about socio-economic changes to 8.475 million people working in Indian dairy sector. The success of any marketing strategy lies in the post -purchase experience associated with the products/ services. In today's competitive milk marketing environment where customers have many alternatives to choose and satisfy themselves. A study on consumer behavior plays crucial role for all competing firms. This book output could provide some important information to the producers, retailers and marketers of dairy products, and this information could be used to develop the deterministic marketing tactics and strategies, suggestions based on the analysis made and these can be considered while crafting marketing strategies in the dairy market and to design new dairy products that suits to the requirements and expectations of the target consumer segments.

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