Książka Consumer Behavior ERIK MADSEN

Consumer Behavior

Autor: ERIK MADSEN
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
541.70
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2018
strony
238
EAN
9781632406835
ISBN
9781632406835
Enbook ID
19531924
Waga
816
Wymiary
285 x 212 x 21

Pełny opis

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

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