Consumer Attitude Towards Soft Drinks Advertisements

Name: Consumer Attitude Towards Soft Drinks Advertisements
Brand: Lambert Academic Publishing
SKU: 9786139846641
Price: 187.25 PLN
Availability: InStock

A Case Study of The Coca Cola Company

Autor: Kiran Kumar Kakumanu

Język:

Oprawa: Miękka

Wydawca: Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

187.25 zł

In an era of high degree of competitiveness, if there is one prerequisite to give businesses a compe...

Informacje o książce

Autor

Kiran Kumar Kakumanu

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2018

strony

EAN

9786139846641

Enbook ID

19774069

Wydawca

Lambert Academic Publishing

Waga

141

Wymiary

152 x 229 x 5

Pełny opis

In an era of high degree of competitiveness, if there is one prerequisite to give businesses a competitive edge, it is the need to advertise effectively and efficiently. Since so much money is being devoted to advertising, analysing its impact remains vital for firms, especially for those forming part of the collusive oligopolistic market of soft beverages, where advertising helps in making the difference in the market place. It is important for advertisers to understand the advertising communication process so as to establish the advertising objectives in line with the receiver's response. In addition, advertisers can carefully select the most appropriate media mix to deliver the message to the target audience. The study mainly analyses the degree of influence advertising has on consumers buying behaviour, with particular reference to Coca- Cola advertisements.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Consumer Attitude Towards Soft Drinks Advertisements

A Case Study of The Coca Cola Company

Informacje o książce

Pełny opis

Możesz być zainteresowany

Thor By Jason Aaron Vol. 5

Organized Mind

Blue Book of Grammar and Punctuation: An Easy- to-Use Guide with Clear Rules, Real-World Examples , and Reproducible Quizzes, Twelfth Edition

Music in the Galant Style

Ziny's Driving School: Teacher's Edition

I Am Not Okay With This

Design of Solar Thermal Power Plants

Gorilla

Serious Cryptography

Song of Achilles

Shadows of Self

Space Traveler

Constituent Structure

Desperate Characters

Lego Technic Idea Book: Fantastic Contraptions

Klienci, którzy kupili tę książkę, kupili również

La Sombra del Viento

Mein Schulgeist Hanako 4

ABC der Tiere 3 - Sprachbuch · Ausgabe Bayern

ESCRITO EN EL TIEMPO. PENSAR LA ARQUITECTURA