Angielski
Updated and expanded, the New York Times bestseller that helped companies such as Whole Foods Market, Patagonia, Microsoft, and others build profitable businesses while creating value for all stakeholders.When Conscious Capitalism was first published, the ideas it contained were considered radical by many. Among the most radical is the strong belief in the extraordinary power of capitalism to do more good for people in a sustained manner than any other social or economic system invented by humankind. This message has been an inspiration to many business leaders and entrepreneurs who want to have a positive impact on the world-while also building thriving businesses that provide excellent economic returns.In this classic book, now updated and expanded, Whole Foods Market cofounder John Mackey and Conscious Capitalism, Inc., cofounder Raj Sisodia show how many of today's most admired companies-Microsoft, Costco, UPS, Patagonia, and many others-are building strong and profitable businesses while creating value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.For the first time, Mackey and Sisodia introduce a new principle of conscious capitalism-conscious strategy-showing how companies today are competing on caring, culture, and joy. Mackey and Sisodia also tackle the challenges that conscious businesses face, including potential backlash, and they walk us through what happens when conscious businesses lose their way and how companies can recover in ways that build stakeholder trust. The authors also address the role of AI in helping companies operate in a more conscious way while also elevating performance.With new case studies and examples-and new tools and resources to help businesses transition to a more conscious model-Conscious Capitalism remains the essential authoritative resource for individuals and companies looking to build a more cooperative, humane, and positive future.
