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Książka Concept Code Gaby Crucq-Toffolon

Concept Code

Autor: Gaby Crucq-Toffolon, Sanne Knitel
Język: Angielski
Oprawa: Miękka
Wydawca: BIS Publishers B.V.
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
116.92 zł
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, a...

Informacje o książce

Autor
Gaby Crucq-Toffolon, Sanne Knitel
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
192
EAN
9789063694326
ISBN
9789063694326
Enbook ID
10043975
Wydawca
BIS Publishers B.V.
Waga
642
Wymiary
201 x 251 x 16

Pełny opis

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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