Complete Tradesman

Name: Complete Tradesman
Brand: Taylor & Francis Ltd
SKU: 9781859281697
Price: 833.95 PLN
Availability: InStock

Autor: Nancy Cox

Język:

Oprawa: Twarda

Wydawca: Taylor & Francis Ltd

Dostępność: 50 % szansa

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Based on extensive research into diverse trade sources, this work takes issue with the resilient ste...

Informacje o książce

Autor

Nancy Cox

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2000

strony

288

EAN

9781859281697

ISBN

1859281699

Enbook ID

05119191

Wydawca

Taylor & Francis Ltd

Waga

521

Wymiary

156 x 234

Pełny opis

Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

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