Angielski
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector competition, conceptual models of tourism competitiveness, the measurement and modelling of tourism competitiveness, organizing, planning and management issues, tourism marketing, price competitiveness and demand elasticity, sustainability issues and case studies of tourism competitiveness from around the world. Along with an original introduction by the editors, this two-volume set is designed for scholars, students and practitioners interested in a deeper understanding of the nature of tourism competition and implications for tourism and destination management.
