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Książka Competitive Strategy Catherine A. Maritan

Competitive Strategy

Autor: Catherine A. Maritan, Margaret A. Peteraf
Język: Angielski
Oprawa: Twarda
Wydawca: Edward Elgar Publishing Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
3 450.12 zł
These two authoritative volumes are an essential guide to the most important research in the area of...

Informacje o książce

Autor
Catherine A. Maritan, Margaret A. Peteraf
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2011
strony
1312
EAN
9781848442320
Enbook ID
05104330
Wydawca
Edward Elgar Publishing Ltd
Waga
2458
Wymiary
169 x 244 x 74

Pełny opis

These two authoritative volumes are an essential guide to the most important research in the area of competitive strategy. The first volume contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels. The second volume focuses more deeply on the competitive capabilities of individual firms, including those required to succeed in dynamic competitive environments. Together, these two volumes function both as an introduction to this research area for graduate students of strategic management, and as an ideal companion for academics and researchers seeking a broad overview of this important field.

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