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Książka Competitive Inteligence 2.0 - Organization Innovation, Territory Luc Quoniam

Competitive Inteligence 2.0 - Organization Innovation, Territory

Autor: Luc Quoniam
Język: Angielski
Oprawa: Twarda
Wydawca: ISTE Ltd and John Wiley & Sons Inc
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
853.82 zł
The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, ema...

Informacje o książce

Autor
Luc Quoniam
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2011
strony
396
EAN
9781848213050
ISBN
1848213050
Enbook ID
05103628
Wydawca
ISTE Ltd and John Wiley & Sons Inc
Waga
715
Wymiary
177 x 242 x 27

Pełny opis

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

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