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Comparative Analysis and Benchmarking

Corporate Strategy Analysis of Four International Pharmaceutical Companies

Autor: Hung-Hsin Chen

Język:

Oprawa: Miękka

Wydawca: Dissertation.Com. - Do Not Use

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

122.37 zł

This research of corporate strategy analysis implements comparative analysis and benchmarking to ana...

Informacje o książce

Autor

Hung-Hsin Chen

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2003

strony

140

EAN

9781581121896

ISBN

9781581121896

Enbook ID

08744013

Wydawca

Dissertation.Com. - Do Not Use

Waga

266

Wymiary

190 x 242 x 8

Pełny opis

This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For pharmaceutical companies, to take advantage of R&D through biotechnology is the main purpose of alliances with small biotechnology companies. It is important to note that most pharmaceutical acquisitions belong to the type of absorption with high resource transferring and low autonomy. Due to the high profit margin and the essential importance of R&D and marketing, the operation management of manufacturing of pharmaceutical industry is relatively poor. The low asset utilisation rate pointed out this problem. Academic researches have revealed that existing theories of operation management of manufacturing, such as action research, set-up reduction, teamwork, continuous improvement, collaboration, and involvement, are applicable and beneficial to pharmaceutical industry rather than waiting for the technology breakthroughs.

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Corporate Strategy Analysis of Four International Pharmaceutical Companies

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