Communications Writing and Design - The Integrated Manual for Marketing, Advertising, and Public Relations

Autor: John DiMarco

Język:

Oprawa: Miękka

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 11-15 dni

182.54 zł

Communications Writing and Design is an integrated, project-based introduction to effective writing...

Informacje o książce

Autor

John DiMarco

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2017

strony

216

EAN

9781119118879

ISBN

1119118875

Enbook ID

15622142

Wydawca

John Wiley & Sons Inc

Waga

492

Wymiary

247 x 193 x 11

Pełny opis

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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Communications Writing and Design - The Integrated Manual for Marketing, Advertising, and Public Relations

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