Książka Communication for Behavior Change Esta De Fossard

Communication for Behavior Change

Volume II: Writing and Producing for Television and Film

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
108.11
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavi...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2015
strony
252
EAN
9789351501688
ISBN
935150168X
Enbook ID
09339127
Waga
508
Wymiary
246 x 188 x 16

Pełny opis

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. It is designed to teach how to create serial as well as stand-alone dramas that encourage people to make positive changes in their behavior and improve their lives. The book teaches how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately

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