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Cognition & Strategy

Name: Cognition & Strategy
Brand: Emerald Publishing Limited
SKU: 9781784419462
Price: 736.97 PLN
Availability: InStock

Autor: Giovanni Gavetti

Język:

Oprawa: Twarda

Wydawca: Emerald Publishing Limited

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

736.97 zł

In this volume we explore leading research on the topic of business models that takes the demand sid...

Informacje o książce

Autor

Giovanni Gavetti

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2015

strony

600

EAN

9781784419462

ISBN

178441946X

Enbook ID

09183224

Wydawca

Emerald Publishing Limited

Waga

1012

Wymiary

236 x 163 x 50

Pełny opis

In this volume we explore leading research on the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with cognition and gives a better understanding of how managers frame business models, how they manipulate models, and the connections between framing and the real world. This cognitive dimension is a new departure for the literature; it allows a better understanding of the rapid evolution of ways to do business. The second part deals with business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes - in particular the critical question of how to achieve scale and scope, and the role of modularity in the cognitive and real worlds. Contributions come from established and emerging scholars in US, Europe and Asia.