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Książka Chinese Multinationals Jean-Paul Larcon

Chinese Multinationals

Autor: Jean-Paul Larcon
Język: Angielski
Oprawa: Miękka
Wydawca: World Scientific Publishing Co Pte Ltd
Dostępność: 50 % szansa
Przeszukamy cały świat
143.21 zł
This book examines the rise of Chinese companies in international markets during the last two decade...

Informacje o książce

Autor
Jean-Paul Larcon
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2008
strony
300
EAN
9789812835598
ISBN
9812835598
Enbook ID
05069341
Wydawca
World Scientific Publishing Co Pte Ltd
Waga
444
Wymiary
150 x 226 x 16

Pełny opis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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