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Chill Factor

Name: Chill Factor
Brand: Sports Publishing LLC
SKU: 9781613217672
Price: 82.94 PLN
Availability: InStock

How a Minor-League Hockey Team Changed a City Forever

Autor: David Paitson, Craig Merz

Język:

Oprawa: Twarda

Wydawca: Sports Publishing LLC

Dostępność: 50 % szansa

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82.94 zł

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It's...

Informacje o książce

Autor

David Paitson, Craig Merz

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2015

strony

304

EAN

9781613217672

ISBN

1613217676

Enbook ID

08850902

Wydawca

Sports Publishing LLC

Waga

544

Wymiary

160 x 231 x 33

Pełny opis

The city of Columbus, Ohio, had always struggled to support any professional sports franchise. It's a town where Ohio State University reigns supreme, and everything else is less important. That was until 1991, when the Columbus Chill, a minor-league hockey franchise, arrived. Using Veeckian marketing tactics and on-ice shenanigans, the Chill became the talk of the city and gained a religious local fan base. Based on the success of the Chill, from 1991-99, the city of Columbus was awarded with the Columbus Blue Jackets in 2000, the city's own NHL franchise. "Chill Factor" follows the wild ride through the eyes of team president and general manager David Paitson, from the early formation of the minor-league franchise through the decision to rattle the status quo by going to the edge and beyond with a marketing and promotional plan that was both edgy and controversial. The success of the Chill after their first season gave the organization the impetus to challenge local civic and business leaders to build a world-class arena and emerge from the shadow of OSU. There were setbacks and triumphs on and off the ice, and eventually the realization that the Columbus of today would not be possible without the aid of the Chill. "Chill Factor" takes readers into the front office and onto the rink, giving every angle of how a small town was able to get behind a working-class team that fought both on and off the ice. This thrilling account will appeal to those who remember the Chill's reign, as well as those who enjoy seeing the underdog climb the ladder to sports supremacy.

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Chill Factor

How a Minor-League Hockey Team Changed a City Forever

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