Changing Minds

Name: Changing Minds
Brand: Harvard Business Review Press
SKU: 9781422103296
Price: 103.29 PLN
Availability: InStock

Autor: Howard Gardner

Język:

Oprawa: Miękka

Wydawca: Harvard Business Review Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

103.29 zł

Think about the last time you tried to change someone's mind about something important: a voter's po...

Informacje o książce

Autor

Howard Gardner

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2006

strony

272

EAN

9781422103296

ISBN

1422103293

Enbook ID

04218579

Wydawca

Harvard Business Review Press

Waga

282

Wymiary

138 x 209 x 19

Pełny opis

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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