Książka Case Study Research for Business Jillian Dawes Farquhar

Case Study Research for Business

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
495.45
Using a step-by-step approach, Case Study Research for Business takes you right through the case stu...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2012
strony
144
EAN
9781849207768
ISBN
1849207763
Enbook ID
05106389
Waga
400
Wymiary
170 x 242

Pełny opis

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. - Coverage of contemporary topics such as research ethics - Packed with practical examples from all areas of business. - Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

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