Buying into Fair Trade

Culture, Morality, and Consumption

Autor: Keith R. Brown

Język:

Oprawa: Twarda

Wydawca: NEW YORK UNIVERSITY PRESS

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

516.68 zł

Stamped on products from coffee to handicrafts, the term "fair trade" has quickly become one of toda...

Informacje o książce

Autor

Keith R. Brown

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

199

EAN

9780814725368

ISBN

0814725368

Enbook ID

04931129

Wydawca

NEW YORK UNIVERSITY PRESS

Waga

431

Wymiary

153 x 229 x 23

Pełny opis

Stamped on products from coffee to handicrafts, the term "fair trade" has quickly become one of today's most seductive consumer buzzwords. Purportedly created through fair labour practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place. Buying into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit. Brown also provides a how-to chapter that outlines strategies readers can use to appear altruistic, highlighting the ways that socially responsible markets have been detached from issues of morality. A fascinating account of how consumers first learn about, understand, and sometimes ignore the ethical implications of shopping, Buying into Fair Trade sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place. Keith Brown is Assistant Professor of Sociology at Saint Joseph's University in Philadelphia, Pennsylvania.

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Buying into Fair Trade

Culture, Morality, and Consumption

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