Książka Business Essentials for Strategic Communicators E. Ronald Culp

Business Essentials for Strategic Communicators

Creating Shared Value for the Organization and its Stakeholders

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
438.86
The rise of digital media and the public's demand for transparency has elevated the importance of co...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2014
strony
211
EAN
9781137387738
ISBN
1137387734
Enbook ID
04771665
Waga
412
Wymiary
219 x 144 x 16

Pełny opis

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, economics, corporate social responsibility, governance, reputation and more - all with an eye on how this knowledge helps them do their jobs better as communication professionals. This title is ideal for students and professions lacking a tertiary knowledge of business.

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