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Książka Building Better Brands Scott Lerman

Building Better Brands

Autor: Scott Lerman
Język: Angielski
Oprawa: Miękka
Wydawca: Blurb
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
140.16 zł
"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Lev...

Informacje o książce

Autor
Scott Lerman
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2025
strony
98
EAN
9798347494132
Enbook ID
47201460
Wydawca
Blurb
Waga
224
Wymiary
152 x 229 x 7

Pełny opis

"Building Better Brands" (second edition) is an essential guide to creating and evolving brands.

Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.

Second Edition
Illustrations by Will Ayres.

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