Has the church lost focus on one of the fundamental measurements of evangelism?
We count attendance. We count baptisms. We count the harvest. And we ask each other, over and over, the same question at every conference: "How many you runnin'?"
What if this is the wrong question to ask, entirely?
The parable of the sower didn't measure the harvest. It measured the sowing. The farmer scattered seed everywhere - on the path, on the rocks, in the thorns, in the good soil. He didn't know which ground would produce. The sower "broadcasted" the seeds, trusted God for the rest.
Somewhere along the way, we lost sight of the parable.
We build discipleship programs with no one to enroll. We train altar workers who stand at empty altars. We craft sermons that thousands of people in our cities will never hear. We have the finest harvest equipment in the world, and our fields remain under-planted.
Are we preparing for the harvest so passionately that we forgot the law of the harvest; that you reap what you sow?
The Gospel has always always gone where people gather. The synagogue. The marketplace. The well. Mars Hill. Today, that gathering place is digital. People spend an average of four hours a day on devices. They are searching for hope at 2 a.m., grieving in their trucks, scrolling through pain in the laundromat.
Is the church so concerned about the harvest that we have failed to show up in the town square to plant seeds of the Gospel where the people are?
About this book
Broadcast is written for everyone, the full-time pastor, preacher, evangelist, all the way to the new convert, who is trying to be effective with whatever God has given them. The minister setting up his own chairs on Sunday morning. The church planter starting with nothing. The evangelist driving between towns. And even the new convert who desperately wants to get involved in the Kingdom.
The book begins with an honest story - thirteen years in Seattle, a U-Haul leaving the city, and the simple truth that took thirteen years to see. It builds a theological case for digital presence rooted in the Parable of the Sower. And then it hands you a platform-by-platform playbook: YouTube, Instagram, TikTok, Facebook, Podcasting, Google Business Profile, and the channels most ministers ignore.
You will learn:
• Why the question "How many you runnin'?" has quietly damaged a generation of ministers
• The Cast Count framework - a new metric for measuring what we can actually control
• How to plant seeds from work you are already doing, without adding hours to your week
• Platform workflows designed for one person, not a media team
• The honest cost of staying silent in a city full of searching people
This is not a book about going viral. It is not a book about building a personal brand. It is a book about obedience, about reach, and about the chair in the town square that has been sitting empty for too long.
We are living in days when more people are searching than ever before. The tools are free. The effort is free. The only cost is learning.
The field is in front of you. The bag is on your shoulder.
It's time to broadcast.
