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Książka Bright Modernity Regina Lee Blaszczyk

Bright Modernity

Color, Commerce, and Consumer Culture

Autor: Regina Lee Blaszczyk, Uwe Spiekermann
Język: Angielski
Oprawa: Miękka
Wydawca: Springer International Publishing AG
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
616.77 zł
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western con...

Informacje o książce

Autor
Regina Lee Blaszczyk, Uwe Spiekermann
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
287
EAN
9783319844817
Enbook ID
21374388
Wydawca
Springer International Publishing AG
Waga
4569
Wymiary
155 x 235 x 17

Pełny opis

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies-research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

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