Branding for the Public Sector - Creating, Building and Managing Brands People Will Value

Name: Branding for the Public Sector - Creating, Building and Managing Brands People Will Value
Brand: John Wiley & Sons Inc
SKU: 9781118756317
Price: 128.79 PLN
Availability: InStock

Autor: Paul Temporal

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 11-15 dni

128.79 zł

From government programs to non-profit organisations to global NGOs, organisations in the public sec...

Informacje o książce

Autor

Paul Temporal

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2014

strony

288

EAN

9781118756317

ISBN

1118756312

Enbook ID

01994985

Wydawca

John Wiley & Sons Inc

Waga

550

Wymiary

231 x 159 x 20

Pełny opis

From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

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