Branding Chinese Mega-Cities - Policies, Practices and Positioning

Name: Branding Chinese Mega-Cities - Policies, Practices and Positioning
Brand: Edward Elgar Publishing Ltd
SKU: 9781783470327
Price: 701.25 PLN
Availability: InStock

Autor: Per Olof Berg, Emma Björner

Język:

Oprawa: Twarda

Wydawca: Edward Elgar Publishing Ltd

Dostępność: Dostępna u dostawcy

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This book offers an overview and a theoretical conceptualization of the policies, practices and posi...

Informacje o książce

Autor

Per Olof Berg, Emma Björner

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2014

strony

320

EAN

9781783470327

Enbook ID

04846759

Wydawca

Edward Elgar Publishing Ltd

Waga

636

Wymiary

156 x 234 x 23

Pełny opis

This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally. Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.

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