Książka Brand Management JOHN DIXON

Brand Management

Autor: JOHN DIXON
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
555.51
Managing a brand is an important aspect of business marketing. Brand management refers to the study...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2018
strony
257
EAN
9781635496567
ISBN
9781635496567
Enbook ID
19532134
Waga
826
Wymiary
203 x 276 x 16

Pełny opis

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.

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