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Książka Bottled Margins Victor Caldwell

Bottled Margins

The Synthetic Economics of the Global Fragrance Industry and the Alchemy of Pricing.DE

Autor: Victor Caldwell
Język: Angielski
Oprawa: Miękka
Wydawca: epubli
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
116.28 zł
When you purchase a high-end designer fragrance, you are paying for the promise of elegance, rarity,...

Informacje o książce

Autor
Victor Caldwell
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2026
strony
108
EAN
9783565327393
Enbook ID
51537279
Wydawca
epubli
Waga
299
Wymiary
210 x 7 x 297

Pełny opis

When you purchase a high-end designer fragrance, you are paying for the promise of elegance, rarity, and raw attraction. You are holding a beautifully crafted glass bottle that supposedly contains the rarest extracts from exotic flowers. In truth, you are buying a few cents worth of synthetic chemicals wrapped in a multi-million-dollar psychological illusion.Bottled Margins peels back the secretive curtain of the global fragrance industry to reveal the staggering economics of scent. The book uncovers the hidden laboratories where industrial chemists synthesize artificial molecules that cost pennies to produce, yet retail for hundreds of dollars. It explores the invisible monopoly of the few massive flavor and fragrance houses that actually design the scents for rival fashion brands.The narrative delves into the potent olfactory psychology used to bypass consumer logic, manipulating the brain's limbic system to trigger nostalgia and status anxiety.Readers will receive a stark lesson in the extreme limits of brand positioning. By understanding how the perfume industry transforms cheap liquids into liquid gold, you will learn the ultimate secrets of high-margin pricing and how to ethically engineer perceived value in your own business ventures.