Big Data and Analytics

Name: Big Data and Analytics
Brand: Springer International Publishing AG
SKU: 9783319106649
Price: 207.56 PLN
Availability: InStock

Strategic and Organizational Impacts

Autor: Vincenzo Morabito

Język:

Oprawa: Twarda

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-13 dni

207.56 zł

This book presents and discusses the main strategic and organizational challenges posed by Big Data...

Informacje o książce

Autor

Vincenzo Morabito

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2015

strony

183

EAN

9783319106649

ISBN

3319106643

Enbook ID

05147903

Wydawca

Springer International Publishing AG

Waga

456

Wymiary

163 x 246 x 17

Pełny opis

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Big Data and Analytics

Strategic and Organizational Impacts

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również