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Książka Beyond the Familiar - Long-Term Growth through Customer Focus and Innovation Patrick Barwise

Beyond the Familiar - Long-Term Growth through Customer Focus and Innovation

Autor: Patrick Barwise
Język: Angielski
Oprawa: Twarda
Wydawca: John Wiley & Sons Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
143.37 zł
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-...

Informacje o książce

Autor
Patrick Barwise
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2011
strony
184
EAN
9780470976319
ISBN
0470976314
Enbook ID
04345643
Wydawca
John Wiley & Sons Inc
Waga
408
Wymiary
152 x 236 x 22

Pełny opis

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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