Książka Beyond Hofstede Cheryl Nakata

Beyond Hofstede

Culture Frameworks for Global Marketing and Management

Autor: Cheryl Nakata
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
485.93
Hofstede introduced a culture paradigm that has been widely influential in international business. H...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2014
strony
290
EAN
9781349300471
ISBN
1349300470
Enbook ID
02966124
Waga
371
Wymiary
140 x 17 x 19

Pełny opis

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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