Beyond Green Marketing

Name: Beyond Green Marketing
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783836487269
Price: 216.86 PLN
Availability: InStock

New Approaches for a possible Implementation of Sustainability in Marketing

Autor: Christiane K. Murr

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Mueller E.K.

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

216.86 zł

The recent situation of the macroenvironment demands from enterprises to act as a good fellow citize...

Informacje o książce

Autor

Christiane K. Murr

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2008

strony

108

EAN

9783836487269

ISBN

3836487268

Enbook ID

06959091

Wydawca

VDM Verlag Dr. Mueller E.K.

Waga

164

Wymiary

154 x 225 x 6

Pełny opis

The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Thus the buzzword sustainability respectively sustainable development persuades in industry and economy. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. Anyway the concept of integral sustainable marketing-management is still in its infancies. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Right here this study begins. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application. The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Thus thebuzzword sustainability respectively sustainable development persuades in industry and economy. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. Anyway the concept of integral sustainable marketing-management is still in its infancies. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Right here this study begins. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application.

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Beyond Green Marketing

New Approaches for a possible Implementation of Sustainability in Marketing

Informacje o książce

Pełny opis

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