Better by Design

Name: Better by Design
Brand: Amberley Publishing
SKU: 9781445642833
Price: 79.17 PLN
Availability: InStock

Autor: Paul Jarvis

Język:

Oprawa: Miękka

Wydawca: Amberley Publishing

Dostępność: 50 % szansa

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79.17 zł

Airlines are competitive and complex businesses and great airlines don't just happen. In British Air...

Informacje o książce

Autor

Paul Jarvis

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

160

EAN

9781445642833

ISBN

1445642832

Enbook ID

05326020

Wydawca

Amberley Publishing

Waga

526

Wymiary

163 x 245 x 16

Pełny opis

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

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