Being Small and Managing Communities

Name: Being Small and Managing Communities
Brand: LAP Lambert Academic Publishing
SKU: 9783659255885
Price: 218.73 PLN
Availability: InStock

An explorative study on how SMEs utilize community management to communicate

Autor: Thibault Linte, Ariane Hervier, Vincent Bodgan

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

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218.73 zł

How do small and medium-sized companies utilize communities to communicate successfully to their con...

Informacje o książce

Autor

Thibault Linte, Ariane Hervier, Vincent Bodgan

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

128

EAN

9783659255885

Enbook ID

06996096

Wydawca

LAP Lambert Academic Publishing

Waga

207

Wymiary

150 x 220 x 8

Pełny opis

How do small and medium-sized companies utilize communities to communicate successfully to their consumers? SMEs need to deal with community management just as much as large enterprises, if not more. Unfortunately, it is very difficult for small companies' executives to find community management researchers designed for their specific business size. In this thesis, we will propose guidelines for SMEs in order to build their community management strategy effectively working with both the Internet and local communities. These guidelines will be devided into two main strategic steps: (1) A strategic step, where we will propose ways for companies to define their goals, targets, the means they will invest and which tools they will use to deal with community management. (2) An operational step, focusing on the creation and the management of communities.

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Being Small and Managing Communities

An explorative study on how SMEs utilize community management to communicate

Informacje o książce

Pełny opis

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Klienci, którzy kupili tę książkę, kupili również