Beam Straight Up - The Bold Story of the First Family of Bourbon

Name: Beam Straight Up - The Bold Story of the First Family of Bourbon
Brand: John Wiley & Sons Inc
SKU: 9781118378366
Price: 74.5 PLN
Availability: InStock

Autor: Fred Noe

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

74.50 zł

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th...

Informacje o książce

Autor

Fred Noe

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2012

strony

224

EAN

9781118378366

ISBN

1118378369

Enbook ID

01212436

Wydawca

John Wiley & Sons Inc

Waga

418

Wymiary

136 x 183 x 22

Pełny opis

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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