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Książka Authentic Asset Framework Clara Jensen

Authentic Asset Framework

How to Turn Artisans, Regions and Ingredients Into Brand Assets.DE

Autor: Clara Jensen
Język: Angielski
Oprawa: Miękka
Wydawca: epubli
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
121.69 zł
In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This b...

Informacje o książce

Autor
Clara Jensen
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2026
strony
232
EAN
9783565365807
Enbook ID
51562697
Wydawca
epubli
Waga
711
Wymiary
210 x 297 x 13

Pełny opis

In a market saturated with sameness, authenticity stands as a brand's most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding-revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case based analysis, the book positions local identity as a catalyst for sustainable brand equity and long term trust.

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