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Anticipated Emotions Matter

Name: Anticipated Emotions Matter
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783639098549
Price: 213.83 PLN
Availability: InStock

Horse-Race Bettors Rely on More than Expected Values

Autor: Jeremy J. Sierra

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Mueller E.K.

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

213.83 zł

In gaming contexts with uncertain outcomes, the §majority of bettors understand that positive return...

Informacje o książce

Autor

Jeremy J. Sierra

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2008

strony

EAN

9783639098549

ISBN

3639098544

Enbook ID

06818877

Wydawca

VDM Verlag Dr. Mueller E.K.

Waga

Wymiary

152 x 229 x 3

Pełny opis

In gaming contexts with uncertain outcomes, the §majority of bettors understand that positive returns §on their wagers, over time, are beyond reach. §Because well-established marketing and economic §theory generally assumes that consumers seek a net §positive return from marketplace transactions, the §value associated with gamblers repeated wagers must §not be captured solely by the probabilities and §values associated with betting outcomes. We theorize §that imagined outcomes, provoked by anticipated §emotions, entail the completive value not recognized §by traditional expected utility calculations. To §explore this possibility, we develop and test a dual-§process model that links select cognitive factors §luck-oriented locus of control and personal §expertise and emotive factors anticipated regret and §anticipated elation to willingness to incur §uncertainty in the form of betting on long shots. §Our empirical results validate this precursory §model, and thus a dual-process theory, in a horse-§race betting context. In gaming contexts with uncertain outcomes, the majority of bettors understand that positive returns on their wagers, over time, are beyond reach. Because well-established marketing and economic theory generally assumes that consumers seek a net positive return from marketplace transactions, the value associated with gamblers' repeated wagers must not be captured solely by the probabilities and values associated with betting outcomes. We theorize that imagined outcomes, provoked by anticipated emotions, entail the completive value not recognized by traditional expected utility calculations. To explore this possibility, we develop and test a dual- process model that links select cognitive factors luck-oriented locus of control and personal expertise and emotive factors anticipated regret and anticipated elation to willingness to incur uncertainty in the form of betting on long shots. Our empirical results validate this precursory model, and thus a dual-process theory, in a horse- race betting context.

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Anticipated Emotions Matter

Horse-Race Bettors Rely on More than Expected Values

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