Książka Agenda Setting David Protess

Agenda Setting

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
304.07
The role of the news media in defining the important issues of the day, also known as the agenda-set...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1991
strony
320
EAN
9780805808414
ISBN
9780805808414
Enbook ID
06736060
Waga
486
Wymiary
156 x 235 x 17

Pełny opis

The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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