Advertising

Name: Advertising
Brand: SAGE Publications Inc
SKU: 9780761942542
Price: 564.04 PLN
Availability: InStock

A Cultural Economy

Autor: Liz McFall

Język:

Oprawa: Twarda

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

564.04 zł

Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Informacje o książce

Autor

Liz McFall

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2004

strony

224

EAN

9780761942542

ISBN

0761942548

Enbook ID

04685111

Wydawca

SAGE Publications Inc

Waga

480

Wymiary

156 x 234 x 19

Pełny opis

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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